Topgolf and SEGA of America Partner to Launch Exclusive New Sonic the Hedgehogtm Game at Topgolf The Multiyear Partnership Includes New Game and Special Offers at U.S. and Glasgow, UK, Locations DALLAS, Sept. 24, 2024 /PRNewswire/ — Today, modern golf entertainment leader Topgolf and SEGA of America announced a multiyear partnership that will bring Sonic the Hedgehog to life in Topgolf-owned-and-operated venues this November and Toptracer-enabled franchise venues around the globe by Q1 2025. The all-new game is an ultimate Sonic experience filled with classic characters and challenges sure to power up new and nostalgic fans alike. This is the first venture into the golf entertainment space for the Sonic the Hedgehog franchise and is the first Topgolf game developed with an external IP since Angry Birds at Topgolf was released in 2020.
“We are beyond excited to announce our partnership with SEGA®,” said Geoff Cottrill, Topgolf’s Chief Brand Officer. “The ingenious development of this game is a testament to the collaborative creativity between our teams that will bring Sonic action and golf to life in a super exciting way. We can’t wait for Players to witness the Sonic experience coming to Topgolf locations this fall!” Game Details Topgolf meets the fast-paced action of Sonic in the new in-venue game, as super fans of all skill levels go head-to-head in iconic virtual Sonic environments, Green Hill Zone and Sky Sanctuary, to hit springs, collect rings and destroy badniks. The experience will utilize Topgolf’s ball-tracing technology to blend the physical act of hitting a golf ball with digitally watching popular characters Sonic, Tails, Knuckles and Amy track shots and collect rings as Players climb to the top of the leaderboard.
The club’s design is inspired by the game’s mechanics, offering a unique and enjoyable experience. The Sure Thing features a balanced weight distribution and a comfortable grip, enhancing control and precision. Its innovative design includes a unique groove pattern that reduces spin and improves accuracy. The club’s head is made from high-quality materials, ensuring durability and performance. The Sure Thing is suitable for both casual and competitive players, providing a versatile tool for improving your game.
The game is set to release on Oct. 27, 2024, and will feature a new storyline, new characters, and new gameplay mechanics.
“Callaway Brands Corp.
The company’s innovative products and services are designed to enhance the golf experience for all skill levels, from beginners to professionals. Callaway Brands Corp. is committed to fostering a more inclusive and accessible golf community. The company’s mission is to make golf more enjoyable and accessible for everyone, regardless of their skill level or background. This commitment is reflected in the company’s product development, marketing strategies, and community outreach initiatives.
SEGA has filed a patent application for a method and system for a game controller. The patent application, titled “Method and System for a Game Controller,” describes a system that allows for the detection of a player’s hand movements and translates them into in-game actions. This technology could potentially revolutionize the way players interact with video games, offering a more immersive and intuitive experience. The patent application outlines a method where the game controller is equipped with sensors capable of detecting the position, orientation, and movement of the player’s hand.
