LOS ANGELES, Calif., April 11, 2025 – Desert Control (DSRT) has announced that its U.S. subsidiary, Desert Control Americas Inc. (DCAM), has executed the final service agreement with Woodland Hills Country Club (WHCC) for its water conservation solution. This marks a significant milestone in the company’s efforts to reduce water consumption in the golf sector.
- Desert Control’s proprietary water-conservation solution will be deployed across 43 acres of WHCC’s golf course.
- The implementation is scheduled to commence in the week of April 15, 2025, with May anticipated to be the first full month of operation under the agreement.
- The service agreement is structured under the company’s Pay-As-You-Save (PAYS) model, in which Desert Control funds implementation and earns revenue from a share of actual water cost savings.
The total agreement value for DSRT has the potential to exceed NOK 8.5 million over five years, based on achieving water savings above 25%. For WHCC, the agreement reduces its largest, fastest-growing operational expense for golf course maintenance-irrigation-while maintaining top-tier golf course conditions.
| Key Benefits | Description |
|---|---|
| Reduced water consumption | Desert Control’s proprietary water-conservation solution will reduce water consumption by deploying a unique combination of technologies. |
| Predictable revenue stream | The service agreement is structured under the company’s Pay-As-You-Save (PAYS) model, ensuring predictable revenue for Desert Control based on verified water savings. |
| Long-term upside potential | The total agreement value for DSRT has the potential to exceed NOK 8.5 million over five years, based on achieving water savings above 25%. |
Desert Control’s solution is approved for major water conservation incentive programs offered by the Metropolitan Water District of Southern California (MWD) and the Los Angeles Department of Water and Power (LADWP). The WHCC implementation is qualified for both programs, aligning with Desert Control’s PAYS model.
“This agreement reflects the kind of results-based partnership that makes good business sense,” said Marty Weems, Managing Director of Desert Control Americas Inc. “We’re helping WHCC cut costs where it matters most-water-while we increase shareholder value by generating recurring revenue from verified results.”
For WHCC, the agreement reduces its largest, fastest-growing operational expense for golf course maintenance-irrigation-while maintaining top-tier golf course conditions. For Desert Control, the agreement secures predictable, performance-tied MRR with long-term upside, converting upfront investment into recurring revenue based on measurable outcomes.
Benefits for Woodland Hills Country Club
- Reduces operational expense
- Maintains top-tier golf course conditions
- Secures predictable revenue stream
Benefits for Desert Control
- Secures predictable revenue stream
- Converts upfront investment into recurring revenue
- Has long-term upside potential
This agreement highlights Desert Control’s ability to convert pipeline into contracted, performance-based revenue through aligned incentive models that support profitable growth and efficient resource use. This strengthens the company’s positioning for expansion across California and other high-cost water markets.
Desert Control is well-positioned to weather international tariff volatility with a localized in-country value chain and raw materials sourced domestically for all U.S.