** Hotel investors and developers continue to show confidence in the sector’s potential, despite the fact that weather-related disasters have plagued Alberta and British Columbia over the last few summers. **Detailed Text:**

The Canadian hotel industry, despite facing recent challenges from extreme weather events, remains a compelling investment opportunity for developers and investors. This optimism stems from a confluence of factors, including the enduring demand for lodging, the potential for significant growth in specific markets, and the ongoing development of innovative technological solutions aimed at enhancing the guest experience. **Demand for Lodging:** The fundamental driver of the hotel industry’s strength is the consistent demand for accommodations.

The impact of the wildfires on Jasper National Park is not just limited to the immediate area. The fires have also had a significant impact on the tourism industry in the region, with hotels, restaurants, and other businesses facing financial losses. The fires have caused a significant drop in visitor numbers, with some hotels reporting a 90% decrease in occupancy rates. This drop in visitor numbers has led to a significant drop in revenue for hotels, restaurants, and other businesses in the area. The fires have also had a significant impact on the local economy, with businesses struggling to stay afloat.

This statement highlights the current state of the hotel industry, emphasizing the prevalence of select-service hotels and the profitability associated with them. Let’s delve deeper into the reasons behind this trend and explore the characteristics of select-service hotels that contribute to their success. **Why are select-service hotels so popular?**

* **Strong Margins:** Select-service hotels typically have higher profit margins compared to full-service hotels. This is due to their streamlined operations, lower overhead costs, and focus on efficiency.

“Consumers are looking for a more human touch, a more personalized experience.”

This statement reflects a growing trend in consumer behavior. Consumers are increasingly seeking out brands and businesses that offer personalized experiences, tailored to their individual needs and preferences. This shift in consumer behavior is driven by several factors, including the rise of social media, the increasing availability of data, and the growing demand for convenience.